Yanina Grammatico

Senior Product Designer in fintech, AI & enterprise SaaS across LATAM, US & Europe

yanigrammatico@gmail.com (+54) 11 4057-2156 grammatico.ar LinkedIn ↗

Turning complex problems into clear, usable products, bringing both craft and strategy to every project.

About

I'm a Senior Product Designer with 20+ years of experience turning complex problems into clear, usable products. I've worked across fintech, AI, and enterprise SaaS in LATAM, the US, and Europe, leading cross-functional teams, collaborating with C-level stakeholders, and designing everything from zero-to-one AI platforms to large-scale enterprise systems.

Work Experience

02/2025 — PRESENT

Senior Product Designer

ITX — Account: Paychex

Led conversational design for new AI agents: defining use cases, setting user expectations, shaping tone and voice, and designing error handling and response behaviors, iterating continuously based on testing.
Led end-to-end discovery for an internal HRBP platform — mapping workflows, identifying pain points, and defining a value proposition projected to improve productivity by 17%.
Improved usability and interaction patterns across the HR product vertical, reducing design inconsistencies and accelerating feature delivery.
Partnered with product and engineering teams to translate research findings into solutions currently in active development.

09/2023 — 2025

Lead Product Designer

Inisoft Global — Account: Dow Jones

Leading end-to-end UX/UI design for a new B2B product built on an extensive, multi-library design system, working within tight timelines while keeping both user needs and technical feasibility at the center of every decision.
Translate business goals and user needs into system behaviors, interaction patterns, and UI components.
Create high-fidelity wireframes and prototypes, and lead demo and handoff sessions with the development team.

02/2021 — 08/2023

Senior Product Designer

UpCraft.ai — Chicago, US (Remote)

Owned product design for an AI-driven platform from scratch: user research, wireframes, prototypes, and final UI, working remotely with a US-based team in an agile environment.
Used rapid prototyping to test ideas early and often, keeping the team from building the wrong thing.
Collaborated closely with engineering and product leadership to shape the roadmap, not just execute on it.

04/2019 — 06/2021

Lead Visual Designer

Globant, Buenos Aires — Account: Banco Macro

Designed digital experiences for banking-sector clients going through digital transformation.
Worked directly with product and engineering teams through the full design cycle: ideation, IA, prototyping, usability testing, and iteration.
Collaborated with C-level executives and IT Directors, translating strategic goals into design decisions.

01/2015 — 04/2019

Creative Director

Servicios Nerd

Led a cross-functional design team delivering digital products for enterprise clients across LATAM, the US, and Western Europe.
Defined design direction, set process standards, and managed external contractors across multiple concurrent projects.

10/2004 — 02/2017

Senior Graphic Designer & Marketing

Imagen Comunicación, Buenos Aires

Developed visual communication and marketing strategies for large and medium-size businesses across LATAM.
Delivered web design (UX/UI), corporate identity, product design, branding, packaging, and end-to-end marketing implementation.