CASE STUDY 01 — PRODUCT DESIGN · 0→1

Spot Meetings

An audio-only meeting platform that supports walking meetings, so you can make every step count without being tethered to your desk.

Role
Founding Product Designer
Timeline
2023 · 0→1
Type
Mobile app (iOS / Android)
Focus
Research → Brand → Ship
Spot Meetings
00 / OVERVIEW

What is Spot Meetings?

Spot is an audio-only meeting platform designed to revolutionize the way we work by supporting walking meetings. With transcription, note-taking and streamlined follow-up communication, Spot empowers you to make every step count.

I had the privilege of joining Spot right from the start. Our initial objective was to identify and attain Product-Market Fit. It was the beginning of an exciting journey.


01 / EMPATHIZE

Transforming vision into reality

Understanding business goals and user needs was paramount. I conducted discovery sessions with stakeholders and user interviews, which helped refine our personas and support data-driven decision-making.

Together with stakeholders, we ran planning sessions to establish a clear direction: identifying branding and marketing needs, defining the product's information architecture, and prioritizing key features into a comprehensive product roadmap.

Tactics
  • Discovery sessions with stakeholders
  • Qualitative research & insights mapping
Results
  • UX roadmap
  • Brand identity & design system
  • User flows
User interviews
User interviews: synthesis
User persona
User persona research

02 / DESIGN

Time to design!

During the design phase, we employed a diverge / converge process to gather feedback and iterate on our proposals. Our focus was consistently solving user needs and delivering incremental value.

Results
  • Wireframes
  • Hi-fi mockups
Wireframes
Wireframes & flows
Hi-fi exploration
Hi-fi design exploration

03 / LEARN & IMPROVE

Validate, then iterate

After establishing an MVP, we prioritized gathering user feedback to uncover frustrations and perceptions of the product's value. These insights guided data-driven decisions, improved usability, and clarified our progress toward product-market fit.

Tactics
  • Prototyping
  • Usability testing & walkthroughs
  • Discovery interviews
  • Iteration
Testing results
Usability testing: results
Iteration insights
Iteration insights

04 / SHIP

Final iterations

The result: a focused, audio-first product that makes meetings feel lighter and lets people walk and work at the same time.

Spot hi-fi mockups