Yanina Grammatico

Product design lead in AI, enterprise, and fintech, across LATAM, the US, and Europe

yanigrammatico@gmail.com grammatico.ar LinkedIn ↗

I'm at my best leading design on the problems nobody has figured out yet.

About

I came up through visual and brand design and grew into product, enterprise, and AI, so I move between business strategy, user needs, and the craft of the interface without losing any of them. Most of my work has been in high-stakes, regulated products: payroll and HR at Paychex, banking at Banco Macro, financial news at Dow Jones, the kind where a confusing screen has real consequences. The work I'm proudest of lives where AI meets enterprise software, and along the way I've led and mentored design teams and built the systems that let a product scale.

Work Experience

02/2025 - Present

Senior Product Designer

ITX (Account: Paychex)

Lead design for Paychex's HR products and their first AI agents, owning the work from research through to delivery.
Shaped the conversational design for the new AI agents: use cases, user expectations, tone and voice, and how the agents handle errors and recover, iterating on testing and adapting outputs to each channel and audience.
Aligned eight product teams on one consistent agent experience across multiple lines of business, so the agents respond the same way wherever a user meets them.
Ran end-to-end discovery for an internal HRBP platform: mapped the workflows, found the real pain points, and defined a value proposition projected to lift productivity by around 17%, moving the team from reactive to proactive service.
Raised usability and interaction consistency across the HR vertical, cutting design inconsistencies and speeding up feature delivery.

09/2023 - 02/2025

Lead Product Designer

Inisoft Global (Account: Dow Jones)

Led end-to-end UX/UI design for a new B2B product built on a large, multi-library design system, working to tight timelines while keeping user needs and technical feasibility in every decision.
Translated business goals and user needs into system behaviors, interaction patterns, and UI components, always balancing what's right for the user with what's practical to build.
Built high-fidelity wireframes and prototypes, and ran demo and handoff sessions with engineering so the design intent survived implementation.

02/2021 - 08/2023

Senior Product Designer

UpCraft.ai (Chicago, US, Remote)

Owned product design for an AI-driven platform from scratch: research, wireframes, prototypes, and final UI, working remotely with a US-based team in an agile environment.
Built the design system and core patterns that gave the product a consistent, scalable base.
Used rapid prototyping to test ideas early and often, which kept us from spending weeks building the wrong thing.
Worked with engineering and product leadership to shape the roadmap, not just execute on it.

04/2019 - 06/2021

Lead Visual Designer

Globant, Buenos Aires (Account: Banco Macro)

Designed digital experiences for banking clients going through digital transformation, high-stakes work where getting the UX right had real business consequences.
Designed an accessible banking experience for users with low or no literacy, using illustration and animation to reinforce each action so the interface worked without text, and validated it through usability testing.
Worked embedded with the bank's product and engineering teams through the full design cycle: ideation, information architecture, prototyping, usability testing, and iteration.
Partnered with C-level executives and IT directors, turning strategic goals into design decisions.

01/2015 - 04/2019

Creative Director

Servicios Nerd

Led a cross-functional design team delivering digital products for enterprise clients across LATAM, the US, and Western Europe.
Defined design direction, set process standards, and managed external contractors across multiple concurrent projects.

10/2004 - 02/2017

Senior Graphic Designer & Marketing

Imagen Comunicación, Buenos Aires

Developed visual communication and marketing strategies for large and medium-size businesses across LATAM.
Delivered web design (UX/UI), corporate identity, product design, branding, packaging, and end-to-end marketing implementation.